to ALASKA Accesorios
Since 2014 the brand specializes in the design and construction of accessories to be worn on the head.
Project by Agustina Palazzo, Betiana Pavón & Mateus Sartori
3 Prize of the Reshape Contest / Smart Product Category / 2019
As the name implies, this project is inspired both in concept and morphology, by the Russian Constructivist movement and the so-called "transmission arts". The antennas, reinterpreted as sculptures, transmitters of a Utopian message, were taken as a means of functional artistic expression. "The art created to be built" sought to represent recognizable objects, made based on geometric rigor.
EXPAND THE SENSES
The mission and vision of this project is focused on manifesting the sonority of the invisible in a performance act, expressing our increased perception. Our experience with the environment is limited by our own biology: our senses, they function as inputs that our brain decodes into information that makes our perception of things. Radio frequencies are part of an environment that constantly crosses us but is invisible and inaudible. Including technology and electronics in this project, allows us to receive these waves, transform them into data and at the same time with the user's auditory and intuitive interpretation to generate totally random musical sounds as output, a performative act.
Radio communication is the technology that enables the transmission of signals through the modulation of electromagnetic waves. These waves do not require a physical means of transport, so they can propagate through vacuum. Radiorator helmet is a wearable that allows to hear the radio frequencies of the broad spectrum. With an antenna the user receive the frequencies according to their own movements allowing the possibility to interact with the environment. The radio frequencies are digitally decoded in sounds and images in a Raspberry pi. Those sounds are reinterpreted by the user/performer that process and loop the signals with a kaossilator pro generating experimental ambient music.
Samsung EGO / INNOVATION PROJECT 2019 / ALASKA Accesorios
DECOSTRUCTIVE HEADS / Authorship Betiana Pavón
The winning project of the Samsung EGO Innovation Project 2019 contest, is focused on the design, prototyping and development of "head accessories". Re-referred to as "portable objects", a perfect excuse to crown the head with a distinctive piece, a piece that can be unique, that identifies directly with its user and interacts with it, using Samsung devices as a link. As for typologies and morphologies, the concept of “portable structures” is addressed, which can be constructed and deconstructed through modules, achieving almost abstract accessories. The inspirational axis of this collection is the "Deconstructivist Movement" reflected in organic forms, fragmented, distorted and complex geometries ... product of the incorporation of new technologies (Hardware: machinery, electronics) and computational design tools (Software). The conception of this collection is based on the liberation of geometry and rules in general.
ALASKA Accesorios / Mercedes Benz Fashion Week Madrid / 2019
Fashion Week in Madrid July 2019, the Samsung EGO Innovation Project opens the runway, which rewards innovation in the field of fashion incorporating the latest technological advances.
Betiana Pavón is the designer behind the proposal that extols the relationship between accessories and technology, an idea that is defined as contemporary headgear. There were 7 looks of minimalist aesthetics and futuristic dyes, which complemented the "wereables" intelligent pieces. An alternative way of designing through digital manufacturing, computing and electronics.
Clothing > ZAGV
Shoes > Silvia Fadó
Final project / Fabricademy 2018 /19 by Betiana Pavón
Disciplines such as programming and electronics become highly interconnected, merging different fields of knowledge. Therefore, the accessories can now incorporate hardware and software elements, generating a peculiar combination between fashion and computing, which makes them avant-garde pieces. Data becomes beauty, interaction becomes emotion. As a result, a new performance aesthetic.
Contemporary Millinery project by Betiana Pavón student
Fabricademy / FabLab Barcelona
Fabricademy is a transdisciplinary course that focuses on the development of new technologies for the textile industry, including the fashion industry and the upcoming wearable market.
Exhibition pieces, event of the Bauhaus Costume Party at IAAC >
Institute for Advanced Architecture of Catalonia
The BAU-HATS is a project of fusion between the Bauhaus aesthetics and fashion
design led by Betiana Pavón and Mateus Sartori. Inspired by the anniversary of 100 years the
accessories were created to unify the modernism principles with the current technologies within
the architecture, design and art fields.
The Primary Hats project was based on the main aesthetic and morphological
guidelines of the design generated in the Bauhaus, the application of a functional design, in this
case head accessories, using the basic geometric shapes (Circle, Square and Triangle) and
primary colours (Red, Blue and Yellow). This symbology became the icon of the visual identity
of the Bauhaus school. The manufacturing process included the use of laser cutters and the use
of materials such as foamed PVC and acrylic, thus generating 2D modules that are integrated
into three-dimensional pieces, called portable structures.
The Pompa Collection was inspired by the costumes of Triadisches Ballet by Oskar
Schlemmer, specifically one look which used spheres as the main geometrical shape. The
intention was to reinterpret that aesthetics through 3D digital design, with new materials and
machines for its construction. The technology for this project included 3D printing,
thermoforming and plastic materials.
Roma / Italy / 2019
Prototype selected in the contest “DIGITAL MADE” of Fondazione Mondo Digitale.
The prototype cap Aurora consist of a modular 3D printed Cap with the addition of an electronic system that allows the morphology to stand out in the dark through fiber optic.
is a lonely speckin the great and enveloping cosmic darkness.
In our anonymity, in all this vastness
there are no signs of any help outside,
Come save us from ourselves.
A MODERN LIFE; EMPOWERING SUBCOUTURE
The editorial ‘Modern Life’ was taken with analog film by Berlin based photographer Luciana Damiao, with the film being made by Matthew Freiheit from 93 Degrees and featured on Subvrt Mag. The election of analog photography and two historical locations as backgrounds, allow art and architecture to be the extra tools that help us explore and understand our connection with creations and designs from the past to the present. The locations are an abandoned and empty building from the seventies, the Bierpinsel, and the populated and full of life Unité d’habitation from Le Corbusier, built in 1957.
Clothing pieces and accessories are by Therapy Recycle & Exorcise.
Hats by Alaska
Model Nati Cerutti
Nobody is illuminated imagining figures of light, if not doing consciously to his darkness.
INTERFERENCIA ALASKA & THE WHITE LODGE + IGNACIO FANTI
In the context of Ignacio Fanti's CAUSAL exhibition, the Alaska hats brand and the La Logia Blanca gallery partnered to create a cross between the designer Betiana Pavón's collection and the artist's exposed works. A parade is held in order to generate a dialogue between disciplines that are not displayed together by users. It is the case of Alaska that takes up the idea of the Bauhaus of total art, which incorporates the style language for its pieces, in the productions of handcrafted production, which many cases become unique pieces.
Hidden strategy by imitation of the environment.
Blur of the own figure.
About the designer
Betiana Pavón, born in Argentina, she began at an early age in the world of arts, thus, determining her solely vocation towards design. Throughout her professional training, she explored and ventured into various disciplines: architecture, interior design, photography, styling and art direction. She's currently living in Barcelona, where she graduated in the global Fabricademy program, at the Fab Lab Barcelona (Institute of Advanced Architecture of Catalonia), which studies the incorporation of new materials, bio-materials and technologies into the textile industry.
Alaska Accessories has been on the market for 5 years, and focuses on the design of accessories to be worn on the head. Since its inception the brand has strived to create accessories that identify with its carrier, in an artisanal way. At present, the project is mutating towards a performatic concept, where the piece not only connects aesthetically and functionally with the user, but also through the electronics can interact with it.